CBS has jumped on the bandwagon of providing free online video. The network now offers “innertube” which includes a variety of broadcast, special, and behind-the-scenes programming. There’s even a Pearl Jam concert from a David Letterman show available. The content segments are interspersed with short commercials (or spots promoting CBS shows). Segments range from a couple of minutes to nearly 50 minutes long in the case of Pearl Jam.
Clearly, everyone is thrashing about a bit, placing bets on just about anything that could develop into the next TV. Whether it will be pay-per-play like the iTunes model, or a commercial-funded system like innertube remains to be seen. Or perhaps is will be whatever’s behind Door Number 3. In the meantime, it’s fun watching all of these develop.