A number of news sources have reported the results from a new survey by Harris Interactive on the subject of IPTV. More than half of the Americans polled said that they had heard of IPTV, and nearly one in five said that they’d sign up for it right away if they could send the images to their TV.
Not surprisingly, the most popular reason given for wanting to try IPTV was that it could be less expensive than cable or satellite. Viewing programs on-demand, having a broad range of choices, high-definition programming, and digital video recording were also top draws.
Frankly, I’m surprised by the results of this poll. I have grossly understimated the technological awareness of the general public, and I’m encouraged that there is such strong interest in giving IPTV a try. The results of this poll will no doubt encourage the various “triple-play” companies to redouble their efforts to bring broadband IPTV to more markets. I’m looking forward to the day when I can watch just about anything I want on my television or computer screen, and have it be as easy to do as it is to watch broadcast programming now.