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More Networks on Demand

November 17, 2005 | Author: Ibex Marketing

Following on the heels of the successful deal between iTunes and Disney to make episodes froom some of the ABC television network’s top shows available for download at $2 a pop, two new agreements were announced last week. NBC has a deal with DirecTV to offer episodes of a number of major shows for download to an interactive video recorder. And CBS has arranged with Comcast to provide on-demand access to some of the network’s top shows.

This appears to be a rapid response to the Apple/Disney deal, and it can only be good for consumers in the long run. Some of the conditions for downloading and viewing are a bit restrictive — the Comcast shows have to be viewed within 24 hours of when they were ordered — but I expect competition and experience will loosen the restraints. And based on how quickly these moves came, I expect those changes to come sooner than later.