By all accounts — including the numbers from Pacific Media Associates where I’m a Senior Research Associate — the LCD TV market is growing rapidly, especially for screens 30-inches and smaller. Lots of companies have been making LCD displays in this size range for years for the desktop computer monitor market. That market is crowded and margins are tight, so it should be no surprise that some established brands are now looking to get a piece of the LCD TV market.
For example, AOC is a Taiwanese company has made Envision monitors, which have earned a strong reputation for innovation and value while delivering good quality. The company now has a line of LCD TVs. CTX is another monitor maker that has recently entered the LCD TV market.
It’s too early to say whether this strategy will produce profits any more easily for these companies than computer monitors do, but expect to see new models from brand names that may not be familiar in the TV market, but that have an established presence in the computer display segment.