Google — the juggernaut that defined the Web search market — appears poised to expand its reach. A job posting on the company Web site seeks candidates to “identify key market trends that are shaping user behavior when watching television.” Google has already discovered ways to make lots of money pairing advertisers with Web users who are looking for information on certain topics. This job posting could be an early indication that the company might do the same for people seeking entertainment content on the Web. Is this a sign of Google’s investment and interest in the future of IPTV (television content delivered across the Internet, instead of cable or terrestrial broadcast or satellite).
Google has reshaped how millions of people find and access information on the Web. It certainly has the potential to do the same for how those people find and enjoy video entertainment on the Web as well.