In a recent letter to the FCC (as reported by TV Technology), head of the National Association of Broadcasters (NAB) Gordon Smith cited new figures about over-the-air television in the U.S. in support of his statement about the FCC auction of part of the TV radio signal spectrum.
According to his statement, the portion of U.S. television households that rely solely on free broadcasts has grown to almost 18%. In a separate blog post, Smith mentions a study by GfK Media, nearly 7 million more viewers dropped their subscription services bringing the total who watch over-the-air exclusively has risen to more than 20 million.
If the subscription services are losing customers, it is probably due to a combination of cost-cutting by consumers and a switch to online-streaming sources over broadband Internet connections. It may be impossible to separate the two, but I expect that tight finances is probably the larger factor.
Whatever the reason, we cannot ignore the need for broadcast television for a significant portion of the population. Any reform of the free over-the-air system and reassignment of spectrum is going to have to preserve these services for those who cannot afford or choose not to pay for access to the information that these broadcasters provide.