Online Video Gets More Product Placements

If you’re a long-time reader of the HDTV Almanac, you know that one of my favorite hobbyhorses to ride is the question of “who is going to pay for the video content?” Advertisers have long been aware that we’re skipping their commercials with our DVRs, but they were at a loss about what to do instead. Some of them are smelling the french roast, however; Nike has cut its television commercial budget by 30%. But if the advertisers leave television, how with the content creators get paid?

I’ve long been a fan of product placement. The practice of putting products in television episodes and movies is nothing new; it has been around much longer than Jack Lord’s big black Mercury on “Hawaii Five-O”. (And who can forget the Reese’s Pieces coup when Mars turned down the chance to have M&Ms appear in the movie “E.T.”?) Product placement is alive and well in both television and movies, as witnessed by the fact that just about every laptop you see on screen has the glowing Apple logo in plain sight.

Now it looks as though product placement is coming on strong for streaming video as well. With online services now producing their own content, they too have the opportunity to make deals to include products in the scenes. An article in Online Media Daily includes an interview with YouTube’s Suzie Reider, head of industry development. According to Reider, advertisers realize that a growing share of their audience is online.

For example, a company called Alphabird is going to produce a new comedy about a home handyman, and it will serve as a vehicle for product placements ranging from tools to appliances. The article doesn’t mention what portion of the production costs will be covered by these deals, but it is interesting that the show is being built from the ground up, so to speak, with product placements in mind. Instead of the mythical Binford Tools of “Home Improvement,” we can expect to see familiar brands in these episodes.

How will consumers react? Well, it’s been going on for a long time already, so I expect we’re more or less used to it by now. It’s only when it’s done with a heavy hand that it becomes objectionable, such as a long shot of a General Motors car driving down a driveway while the cast of “The Mentalist” does some voiceover dialog. (Am I the only one who gets bugged by that? If you turn the sound off, the shot is indistinguishable from a stand-alone commercial.)

Done right, product placement subtly just makes you want to get a pair of those jeans that the star is wearing, or drink that brand of beer, or whatever. I believe that it is likely to be a major part of production funding going forward.

315 thoughts on “Online Video Gets More Product Placements

  1. Pingback: Giuseppe Zanotti Python Print Zip Sneakers Femme

  2. Pingback: Giuseppe Zanotti London Leather And Suede Studded Sneakers High-Top Sneakers Homme Black

  3. Pingback: Nike Zoom SB Stefan Janoski Canvas Chaussure pour Homme

  4. Pingback: Giuseppe Zanotti Croc London Double Buckles Sneakers Homme High-Top Sneakers

  5. Pingback: Giuseppe Zanotti London Buckle Leather Sneakers High-Top Sneakers Femme

  6. Pingback: Giuseppe Zanotti Crystal Suede Wedge Sneakers Wedge Sneakers

  7. Pingback: oakley.fr

  8. Pingback: christian louboutin soldes

  9. Pingback: sac longchamp solde

  10. Pingback: blazer nike femme

  11. Pingback: lunette de vue ray ban

  12. Pingback: elder scrolls online gold

  13. Pingback: saluteourheroes5k

  14. Pingback: longchamp sac

  15. Pingback: guilde-apogee.com

  16. Pingback: christian louboutin chaussures

  17. Pingback: www.chaussuresshopfr.com

  18. Pingback: ray ban aviator homme

  19. Pingback: sac longchamp pas cher neuf

  20. Pingback: Chanel clearance

  21. Pingback: VNxgYjkw

  22. Pingback: wow gold

  23. Pingback: karen millen dresses outlet

  24. Pingback: Cartier Love Bracelet

  25. Pingback: Lululemon yoga pants

  26. Pingback: Hermes H belt

  27. Pingback: トリバーチ バッグ

  28. Pingback: トリーバーチ ブーツ

  29. Pingback: トリーバーチ 財布

  30. Pingback: tumi カバン

  31. Pingback: シチズン腕時計

  32. Pingback: プラダ アウトレット

  33. Pingback: miumiu 長財布 st.cocco 5m1109

  34. Pingback: 財布ダコタ

  35. Pingback: miumiu 財布

  36. Pingback: プラダ 店舗

  37. Pingback: dakota ダコタ

  38. Pingback: miumiu 財布

  39. Pingback: サッカースパイク アディゼロ

  40. Pingback: サッカースパイク 新作 ナイキ

  41. Pingback: サッカースパイク激安

  42. Pingback: 激安サッカースパイク

  43. Pingback: new balance m

  44. Pingback: new balance

  45. Pingback: chanel バッグ

  46. Pingback: シャネル 財布

  47. Pingback: see by chloe

  48. Pingback: ボッテガ 店舗

  49. Pingback: ボッテガ バッグ

  50. Pingback: ボッテガ バッグ

  51. Pingback: wow gold online

  52. Pingback: ロエベ 長財布

  53. Pingback: TUMI 修理

  54. Pingback: ナイキサッカースパイク

  55. Pingback: ナイキサッカースパイク

  56. Pingback: ミズノサッカースパイク

  57. Pingback: TUMI 修理

  58. Pingback: TUMI 店舗

  59. Pingback: tumi アウトレット

  60. Pingback: トリバーチ バッグ

  61. Pingback: グッチ 腕時計

  62. Pingback: バッグダコタ

  63. Pingback: ダコタ財布

  64. Pingback: dakota ダコタ

  65. Pingback: グッチ 時計

  66. Pingback: タイメックス 腕時計

  67. Pingback: ポールスミス 腕時計

  68. Pingback: バッグダコタ

  69. Pingback: miumiu 長財布 st.cocco 5m1109

  70. Pingback: 腕時計 レディース

  71. Pingback: ハミルトン 時計

  72. Pingback: ヘッドポーター

  73. Pingback: 腕時計 メンズ

  74. Pingback: ニクソン 時計 メンズ

  75. Pingback: ハミルトン ジャズマスター

  76. Pingback: ポーター 店舗

  77. Pingback: 腕時計 レディース

  78. Pingback: 腕時計 メンズ

  79. Pingback: エンポリオアルマーニ

  80. Pingback: アルマーニ 時計 メンズ

  81. Pingback: アルマーニ 時計 メンズ

  82. Pingback: アルマーニ

  83. Pingback: アルマーニ

  84. Pingback: purchase swarovski crystals

  85. Pingback: ポーター 店舗

  86. Pingback: ポーター バッグ

  87. Pingback: ヘッドポーター

  88. Pingback: プラダメンズ

  89. Pingback: プラダ トート

  90. Pingback: miumiu 長財布 st.cocco 5m1109

  91. Pingback: プラダ キーケース

  92. Pingback: ヘッドポーター

  93. Pingback: ポーター ショルダー

  94. Pingback: アルマーニ 腕時計

  95. Pingback: PORTER 財布

  96. Pingback: dakotaバッグ

  97. Pingback: ダコタ アウトレット

  98. Pingback: グッチ 腕時計

  99. Pingback: miumiu アウトレット

  100. Pingback: キットソン 腕時計

  101. Pingback: マークバイマークジェイコブス 腕時計

  102. Pingback: miumiu アウトレット

  103. Pingback: プラダ バッグ

  104. Pingback: プラダ トート

  105. Pingback: プラダ キーケース

  106. Pingback: プラダ 財布

  107. Pingback: スカーゲン 腕時計

  108. Pingback: ヌーン・コペンハーゲン 腕時計

  109. Pingback: miumiu 財布

  110. Pingback: 腕時計 激安

  111. Pingback: ヌーン・コペンハーゲン 腕時計

  112. Pingback: 腕時計 メンズ

  113. Pingback: エンポリオアルマーニ

  114. Pingback: アルマーニ 腕時計

  115. Pingback: ポーター バッグ

  116. Pingback: 高級腕時計

  117. Pingback: エンポリオアルマーニ 時計

  118. Pingback: 腕時計 激安

  119. Pingback: アルマーニ

  120. Pingback: ポーター 財布

  121. Pingback: ポーター 財布

  122. Pingback: PORTER 財布

  123. Pingback: ポーター 店舗

  124. Pingback: プラダメンズ

  125. Pingback: miumiu 財布

  126. Pingback: ポーター ショルダー

  127. Pingback: ディーゼル 時計

  128. Pingback: 高級腕時計

  129. Pingback: カシオ Gショック

  130. Pingback: HEAD PORTER

  131. Pingback: プラダ 店舗

  132. Pingback: miumiu 財布

  133. Pingback: プラダ キーケース

  134. Pingback: プラダ キーケース

  135. Pingback: ハミルトン カーキ

  136. Pingback: プラダ バック

  137. Pingback: dakota ダコタ

  138. Pingback: PARKER 万年筆

  139. Pingback: G-SHOCK 時計

  140. Pingback: ダコタバッグ

  141. Pingback: ダコタ財布

  142. Pingback: dakotaバッグ

  143. Pingback: ダコタ アウトレット

  144. Pingback: G-SHOCK 腕時計

  145. Pingback: アルマーニ 腕時計

  146. Pingback: カシオ 時計

  147. Pingback: PORTER 財布

  148. Pingback: アルマーニ 時計

  149. Pingback: ポーター ショルダー

  150. Pingback: カシオ 電波時計

  151. Pingback: カシオ 電波時計

  152. Pingback: カシオ 腕時計

  153. Pingback: Hermes bracelet

  154. Pingback: エンポリオアルマーニ 腕時計

  155. Pingback: miumiu 財布

  156. Pingback: フィリップスタルク 腕時計

  157. Pingback: 高級腕時計

  158. Pingback: miumiu 財布

  159. Pingback: parker 万年筆

  160. Pingback: 時計 人気

  161. Pingback: エンポリオアルマーニ 時計

  162. Pingback: G-SHOCK 人気

  163. Pingback: 財布ダコタ

  164. Pingback: dakota ダコタ

  165. Pingback: 財布ダコタ

  166. Pingback: 財布ダコタ

  167. Pingback: アルマーニ 時計 メンズ

  168. Pingback: G-SHOCK 時計

  169. Pingback: アルマーニ 腕時計

  170. Pingback: カシオ 腕時計

  171. Pingback: Jordan 6 Speckle

  172. Pingback: アルマーニ 時計

  173. Pingback: nixon 時計

  174. Pingback: ヘッドポーター

  175. Pingback: プラダ 財布

  176. Pingback: プラダ バッグ

  177. Pingback: ダコタバッグ

  178. Pingback: ニクソン 時計 メンズ

  179. Pingback: HEAD PORTER

  180. Pingback: PORTER 財布

  181. Pingback: G-SHOCK 時計

  182. Pingback: ダコタバッグ

  183. Pingback: Foamposites

  184. Pingback: Cartier Rings

  185. Pingback: Foamposites concord

  186. Pingback: Foamposites concord

  187. Pingback: buy wow gold

  188. Pingback: foams concord

  189. Pingback: wow gold

  190. Pingback: Babyliss

  191. Pingback: Concord foamposite one

  192. Pingback: Nike air max 1

  193. Pingback: Hermes H bracelet replic

  194. Pingback: Cartier Love Bracelet

  195. Pingback: Hermes Bracelet

  196. Pingback: HERMES ¥¨¥ë¥á¥¹ ¥µ¥Ã¥¯¥É¥ô¥©¥ä©`¥¸¥å¥¢¥ê¥ª¥ó CHOCOLATE / SILVER½ð¾ß

  197. Pingback: ¼¤°²Ì؁ýÆ·£¬°²¤¤ HERMES ¥¨¥ë¥á¥¹ ¥Ë¥å©`¥É¥´¥ó £Ç£Í £°£´£³£°£·£°£Ã£Ë BLACK / SILVER½ð¾ß HERMES ¥¨¥ë¥á¥¹ Ø”²¼

  198. Pingback: coach outlet

  199. Pingback: Gucci online store uk

  200. Pingback: http://www.greersferrylake.net/v3map/js/1906.html

  201. Pingback: http://www.eragrupa.mk/images/univerzitet/956.html

  202. Pingback: coach outlet online

  203. Pingback: Coach Factory Outlet

  204. Pingback: coach factory outlet

  205. Pingback: Louis Vuitton Outlet

  206. Pingback: coach outlet store online

  207. Pingback: Coach Outlet Store Online

  208. Pingback: coach outlet online

  209. Pingback: wow gold

  210. Pingback: http://pipitzakkastore.com/info/1.html

  211. Pingback: http://homofactuspress.com/newsletters/example/2463.html

  212. Pingback: louis vuitton outlet store

  213. Pingback: rollerderbyworkout.com

  214. Pingback: www.hornbrookblog.com

  215. Pingback: top.btfamilycenter.org

  216. Pingback: http://www.digitaladportal.com/Charts/857.html

  217. Pingback: chanel outlet

  218. Pingback: new.btfamilycenter.org

  219. Pingback: www.calasandiner.com

  220. Pingback: http://www.labelingsolutions.com/modules/gateway/2Checkout/1733.html

  221. Pingback: Coach Factory Outlet

  222. Pingback: michael kors outlet

  223. Pingback: jpshop.btfamilycenter.org

  224. Pingback: store.btfamilycenter.org

  225. Pingback: Louis Vuitton Outlet Online

  226. Pingback: scotthicksphotography

  227. Pingback: Coach Outlet

  228. Pingback: saloneuforia.com

  229. Pingback: louis vuitton purse

  230. Pingback: ray ban clubmaster

  231. Pingback: mens louis vuitton wallet

  232. Pingback: michael kors outlet

  233. Pingback: hayzedmagazine

  234. Pingback: christian louboutin outlet

  235. Pingback: http://soupleyphoto.com/mobile/324.html

  236. Pingback: oakley crosshair 2.0

  237. Pingback: hornbrookblog.com

  238. Pingback: Nike air max 2014

  239. Pingback: scotthicksphotography

  240. Pingback: coach outlet online

  241. Pingback: http://www.shonabranigan-fine-art.co.uk/uploadify/1012.html

  242. Pingback: polo ralph lauren

  243. Pingback: Coach Factory Outlet

  244. Pingback: replique sac a main gucci

  245. Pingback: jordan retro 14

  246. Pingback: Cartier Love Bracelet

  247. Pingback: http://worldsbestbanners.com/images/1014.html

  248. Pingback: Nike air max 1

  249. Pingback: Cartier Love Bracelet Replica

  250. Pingback: coach factory outlet online

  251. Pingback: http://www.nags.net/clothes/STUSSY/e9Muqbh1mo.html

  252. Pingback: http://www.uvfoto.no/jpclothes/Formal business/84pDMbe5Q5.html

  253. Pingback: http://www.giftsfromtheheaven.com/jewelry/Helmet/12fNSVIvp3.html

  254. Pingback: lv purse

  255. Pingback: http://www.westhallsoccer.com/watches/DIESEL/X9f0megeQ6.html

  256. Pingback: http://www.halden-idrettslag.no/watch/Rolex/GWpoqrseYB.html

  257. Pingback: http://www.webfeats.com/clothes/STUSSY/TS1DbPSoUO.html

  258. Pingback: http://www.bluejiris.com/jewelry/Swarovski/7rVweXlxp2.html

  259. Pingback: oakley gascan polarized

  260. Pingback: http://www.torevi.se/jpbao/Think Bee/0Rprfa67Hs.html

  261. Pingback: Lebron 11 sprite

  262. Pingback: http://reliablewriters.com/img/384.html

  263. Pingback: http://www.soloit.net/jpclothes/WalletsAccessories/hK5CnX4moH.html

  264. Pingback: michael kors outlet

  265. Pingback: coach outlet online

  266. Pingback: ray ban aviators

  267. Pingback: coach outlet store online

  268. Pingback: louis vuitton outlet store

  269. Pingback: http://www.richters.se/watch/Gagamiranowatch/Hb203TvXpW.html

  270. Pingback: http://www.storvik.no/clothes/Jeans/4rXoxcb737.html

  271. Pingback: http://www.rustad.org/clothes/STUSSY/6EaJx9yfJ7.html

  272. Pingback: http://www.m4c.nl/jpclothes/Jacket/bMAm0bWQTG.html

  273. Pingback: http://www.lysekilsmarina.se/jewelry/RYUZU/xbBeOpJQjN.html

  274. Pingback: http://www.ladori.org/carshop/ScooterMopedParts/bTSdMMwzhu.html

  275. Pingback: http://www.nnpf.no/jpclothes/WalletsAccessories/9wScmh8EYj.html

  276. Pingback: http://butikk.nnpf.no/carpeijian/TouringSupplies/5l64z5jJ7c.html

  277. Pingback: louis vuitton clutch

  278. Pingback: http://www.oslomilsamfund.no/makeup/Kanebo/huyQbSzstJ.html

  279. Pingback: http://www.nd.nyttodata.net/watch/Tudor/9AXbPNSBMx.html

  280. Pingback: jordan 14s

  281. Pingback: michael kors wallet

  282. Pingback: http://www.studiomanus.com/carshop/SingleTracker/xxy3VbxDvY.html

  283. Pingback: http://www.tropikmedicin.se/clothes/DMG/13am6LoI54.html

  284. Pingback: http://rumfart.dk/makeup/otherbrands/AxerlX2jRX.html

  285. Pingback: http://www.felixstpub.com/NIKE/Nz0C1VsSFN.html

  286. Pingback: michael kors iphone case

  287. Pingback: http://www.sejlerland.dk/makeup/Kose/eVkNBxoTUw.html

  288. Pingback: http://lightninglittlerookies.com/ThinkBee/rJOmDJ0oWk.html

  289. Pingback: http://www.kanataraceday.com/VANS/BJ4a2v37Hj.html

  290. Pingback: Jordan 14 thunder

  291. Pingback: http://www.translog.dk/clothes/STUSSY/yAx4ZbvToM.html

  292. Pingback: http://www.bohuskyla.com/carpeijian/MotorcycleParts/Tgulm1wHk4.html

  293. Pingback: Foamposite Black Suede

  294. Pingback: http://www.fjallbackabladet.se/watch/Omegawatches/TZonHpSw5Q.html

  295. Pingback: http://www.icdplus.com/jpclothesok/Formalbusiness/rZvTyPNcIs.html

  296. Pingback: http://www.goldeneaglehoa.info/DomesticCar/Ju87bkwumC.html

  297. Pingback: http://www.lilyswoodstock.com/makeup/otherbrands/sl5fuVVCKG.html

  298. Pingback: http://www.aktuarforeningen.dk/jewelry/Swarovski/wQYl6NZ1pl.html

  299. Pingback: http://www.diddl.dk/clothes/AVIREX/N9dbuFsyxS.html

  300. Pingback: Jordan 14 thunder

  301. Pingback: http://www.ecoharmonykinscommunity.com/ShuUemura/kwmgoGEnH1.html

  302. Pingback: louis vuitton wallet

  303. Pingback: http://www.retshjaelpen.dk/jpclothes/Jacket/xI06GjWc9i.html

  304. Pingback: http://www.stefanosnorfolkisland.com/Businesssuit/WSOXgdbURD.html

  305. Pingback: polo ralph lauren

  306. Pingback: oakley holbrook

  307. Pingback: http://www.promovec.dk/clothes/STUSSY/EHOltWniVs.html

  308. Pingback: http://intranet.ggp.dk/carshop/ElectricalParts/NGdDPXspU8.html

  309. Pingback: http://www.m5projecten.nl/makeup/Otherbrands/IOUc6NLAfq.html

  310. Pingback: http://www.searchingforprofit.com/watch4/BREITLING/1F9ksFEr9i.html

  311. Pingback: wallets

  312. Pingback: http://eshop.triobike.dk/jewelry/Swarovski/RdHTaLSF4N.html

  313. Pingback: http://www.definemore.com/carshop/TouringSupplies/XofHBQHpgN.html

  314. Pingback: http://www.nopuffdaddy.com/clothes/STUSSY/Ekmhdp2Bx6.html

  315. Pingback: http://www.poulstaaltandklinik.dk/jpclothes/Tops/0VVNEMUTx0.html

Comments are closed.