A Bookmark for Online Video

Ever come across a great YouTube video but didn’t have time to watch it? It’s kinda hard sticking a Post-It note on your monitor that will help you get back to it later when you want to find it again. Fortunately, there’s a new solution that people are using.

I’ve been spending a lot of my time lately helping small businesses use online video for marketing, and one of the great sites that I’ve come across is ReelSEO: The Online Guide to Business Video. It’s a valuable resource with lots of valuable information. One of their recent posts was about a service called “Read It Later“. This service lets you flag items on the Internet that you want to see again later, and syncs this list to your computer and mobile devices. It was originally intended to create a quick reading list of documents and other text, but apparently its users have other ideas on how to use it. According to the company blog, about a quarter million of the items save in January 2012 were videos. And 92% of those were for YouTube videos. And videos longer than five minutes made up nearly one third of the top 1,000 most-saved videos.

My take-away from this is that online video is no longer the empty-calorie potato chip snack of the Internet experience. People are turning to video more and more for all sorts of content: entertainment and information, user-generated and professionally produced, short and long. There is a fundamental change happening to how content of all sorts is being delivered and consumed. The Internet continues to be a powerful agent of “disintermediation” and we are rushing to gain more-direct access to our information.

This ship has sailed and I don’t see it turning around any time soon.