Another Passive 3DTV

At CES 2012, Westinghouse Digital joined the ranks of manufacturers offering passive 3DTV technology, along with LG, Vizio, Panasonic, and Toshiba. The company announced that it plans to ship the 47″ W47S2TCD later this spring with a list price of $899, including four pairs of glasses. This means that this technology will now be available from one of the lower-priced brands on the market.

I don’t see this as the end of active 3D models, but I clearly expect consumers to move to passive 3D models. They now have a choice across a range of brands, features, and prices, and they are going to favor the less expensive (and no-maintenance) passive glasses over the shutter-glasses models. I don’t expect active 3DTV technology to disappear overnight, but I do expect the market share to trend rapidly in the passive 3DTV direction.

It should also be noted that this is not the first time that Westinghouse has announced this model, but I expect that it is much more likely to ship this time.

Jan 20, 2012: Correction — changed “Western Digital” to “Westinghouse Digital” in first line. Oops.