Sony Re-Ups for ESPN 3D

“They cost too much.” “There’s not enough content.” “I won’t get one until they get rid of those stupid glasses.” Two out of three ain’t bad, and frankly, I expect that it will be more than enough.

We’ve already seen the prices falling for 3DTVs and I expect that the cost difference with standard HDTVs will be close to zero in a year or two, if you’ll even have the choice of getting a flat panel television without 3D support. And we continue to see more good news about increased 3D content.

One of the content success stories is ESPN 3D; launched about a year ago, the channel went to 24/7 broadcasts in February of this year. Sony was an original sponsor, and has just announced that it will renew its commitment for another year. According to the company press release, ESPN will double the number of college football games that will be broadcast in 3D this coming season. The channel will also provide extensive 3D coverage of the Summer X Games July 28 through 31.

ESPN is a leader in live sports coverage, and it has stepped out in front of the pack on 3D coverage. Its partnership with Sony has given it access to equipment and expertise that has helped maximize its investment in this technology. The channel has already broadcast coverage of 115 live sporting events. Sports has always been a driving force in the growth of television technology, and ESPN is positioning itself to have the best 3D skills when the user installed base is ready to take advantage of it. In another year or two, I expect that 3D coverage of major sporting events will become commonplace.

As for getting rid of the stupid glasses for multi-viewer 3DTVs, I’ve already made it clear why that isn’t going to happen.